As a major food producing nation and tourist destination, New Zealanders are acutely aware of the need to protect and nurture our natural environment.
We have a global reputation for the highest quality produce, be it farmed on land or harvested from our oceans. This is embodied in our "New Zealand Pure" branding and the branding of our major seafood products, both captured and farmed.
As a consumer of seafood, you want to know that the fish you are eating has been sustainably caught, processed to the highest standards
and made available to consumers at home and internationally in the freshest condition possible. You also want to know that the fisheries management regime that oversees this supply chain is efficient and effective.
On this site you will find information on :
Whilst we do not claim to be perfect, New Zealand is recognised internationally as a world leader in fisheries management.